Cookie Policy
How we use cookies and tracking technologies on our website
Last updated: August 19, 2025
1. What Are Cookies
Cookies are small text files that are placed on your computer, smartphone, or other device when you visit a website. They are widely used to make websites work more efficiently and to provide information to website owners.
Cookies can be:
- Session cookies: Temporary cookies that are deleted when you close your browser
- Persistent cookies: Cookies that remain on your device until they expire or are deleted
- First-party cookies: Cookies set by our website
- Third-party cookies: Cookies set by other websites or services
2. How We Use Cookies
We use cookies on our website (needy-peak.com) for various purposes to enhance your browsing experience and improve our services.
2.1 Essential Cookies
These cookies are necessary for the website to function properly. They enable basic functions like page navigation and access to secure areas of the website. The website cannot function properly without these cookies.
Cookie Name | Purpose | Duration |
---|---|---|
cookie_consent | Stores your cookie preferences | 1 year |
session_id | Maintains your session state | Session |
2.2 Performance and Analytics Cookies
These cookies help us understand how visitors interact with our website by collecting and reporting information anonymously. This helps us improve our website's performance and user experience.
Cookie Name | Purpose | Duration |
---|---|---|
_ga | Distinguishes unique users | 2 years |
_gid | Distinguishes unique users | 24 hours |
page_views | Tracks page popularity | 30 days |
2.3 Functional Cookies
These cookies enable the website to provide enhanced functionality and personalization. They may be set by us or by third-party providers whose services we have added to our pages.
Cookie Name | Purpose | Duration |
---|---|---|
user_preferences | Remembers your settings | 6 months |
language | Stores language preference | 1 year |
2.4 Marketing and Targeting Cookies
These cookies are used to deliver advertisements more relevant to you and your interests. They also help limit the number of times you see an advertisement and measure the effectiveness of advertising campaigns.
Cookie Name | Purpose | Duration |
---|---|---|
marketing_prefs | Tracks marketing preferences | 90 days |
ad_targeting | Enables targeted advertising | 30 days |
3. Third-Party Cookies
We may use third-party services that also set cookies on your device when you visit our website:
3.1 Google Analytics
We use Google Analytics to analyze website traffic and user behavior. Google Analytics uses cookies to collect information such as:
- Number of visitors to our site
- Where visitors come from
- Pages visited and time spent
- User interactions and behavior patterns
For more information about Google Analytics cookies, visit: Google Analytics Cookie Usage
3.2 Social Media Platforms
Our website includes social media sharing buttons and embedded content from platforms like LinkedIn, Twitter, and Facebook. These platforms may set cookies when you interact with their content.
4. Managing Your Cookie Preferences
4.1 Cookie Consent Manager
When you first visit our website, you'll see a cookie banner that allows you to:
- Accept all cookies
- Accept only necessary cookies
- Customize your cookie preferences
You can change your cookie preferences at any time by clicking the "Cookie Settings" link in our website footer.
4.2 Browser Settings
Most web browsers allow you to control cookies through their settings preferences. You can:
- View what cookies have been set
- Block cookies from specific sites
- Block third-party cookies
- Block all cookies
- Delete cookies when you close your browser
- Delete all cookies
Browser-Specific Instructions:
- Chrome: Settings → Privacy and security → Cookies and other site data
- Firefox: Settings → Privacy & Security → Cookies and Site Data
- Safari: Preferences → Privacy → Cookies and website data
- Edge: Settings → Cookies and site permissions → Cookies and site data
4.3 Opt-Out Tools
You can opt out of certain cookies using these resources:
- Google Analytics: Google Analytics Opt-out Browser Add-on
- Network Advertising Initiative: NAI Opt-out Tool
- Digital Advertising Alliance: DAA Opt-out Tool
5. Impact of Disabling Cookies
If you choose to disable or block certain cookies, please note that:
- Some features of our website may not function properly
- Your user experience may be degraded
- We may not be able to remember your preferences
- You may need to re-enter information
- Some content may not display correctly
6. Mobile Devices
Mobile browsers and apps may use similar technologies to cookies. You can usually find privacy settings in your device's settings menu to control these technologies.
6.1 Mobile Browser Settings
- iOS Safari: Settings → Safari → Privacy & Security
- Android Chrome: Settings → Site settings → Cookies
7. Cookie Policy Updates
We may update this Cookie Policy from time to time to reflect changes in:
- The cookies we use
- Legal requirements
- Our business practices
- Technology developments
When we make significant changes, we will notify you by:
- Updating the "Last updated" date at the top of this policy
- Displaying a notice on our website
- Sending an email notification (if you've provided your email)
8. Legal Basis
Our use of cookies is based on:
- Consent: For non-essential cookies, we obtain your consent through our cookie banner
- Legitimate Interest: For analytics and performance improvement
- Necessary for Service: For essential cookies required for website functionality
9. International Transfers
Some of our cookie-related data processing may involve transfers to countries outside the European Economic Area (EEA). We ensure appropriate safeguards are in place for such transfers.
10. Your Rights
Under data protection laws, you have rights regarding cookies and the data they collect:
- Right to be informed about cookie use
- Right to consent to non-essential cookies
- Right to withdraw consent
- Right to access cookie-related data
- Right to request deletion of cookie data
11. Contact Us
If you have questions about our use of cookies or this Cookie Policy, please contact us:
Email: [email protected]
Phone: +44(0)9323 32938
Address: 3 Andy Greens Andersontown B10 9JS, United Kingdom